Professor Odean will discuss how media coverage, psychological biases, and decision heuristics affect the trading of individual investors. Analyzing the trading records of hundreds of thousands of investors, Odean finds that individual investors tend to trade too frequently, hold onto their losing investments, and buy stocks that are in the [...]
Wed, Oct 21, 2020, Continue reading at the source
Brands are often seen as one of the most valuable assets for firms. Yet the answer to “how much is a brand worth?” is surprisingly elusively. For example, measures of brand value using consumer surveys (customer-based brand equity; CBBE) often yield estimates dramatically lower than those estimated from cash flow [...]
Wed, Oct 21, 2020, Continue reading at the source
Technology, Innovation, and Modern War – Class 7 – Jack Shanahan The post Technology, Innovation, and Modern War – Class 7 – Jack Shanahan appeared first on Berkeley Haas Insights. [...]
Wed, Oct 21, 2020, Continue reading at the source
Technology, Innovation and Modern War – Class 6 – Will Roper The post Technology, Innovation and Modern War – Class 6 – Will Roper appeared first on Berkeley Haas Insights. [...]
Mon, Oct 19, 2020, Continue reading at the source
The Weakening of Energy Efficiency Standards The post The Weakening of Energy Efficiency Standards appeared first on Berkeley Haas Insights. [...]
Mon, Oct 19, 2020, Continue reading at the source